The message is direct, and words and phrases like “revolution” and “save the planet” feel bold and exciting coming from a makeup brand. Unlike our other examples, the Lush Cosmetics Instagram bio keeps it short and sweet, saying, “We’re creating a cosmetics revolution to save the planet,” followed by two emojis, its branded hashtag, and a Linktree link. Founded in London, the cosmetics company prides itself on fresh products, no unnecessary ingredients, and cruelty-free testing.
#Instagram bio ideas Offline#
If you’re a small business with an online and offline space, it’s a smart idea to speak to all your customers in your Instagram bio. Finally, it includes a Linktree link leading to its store website, newsletter sign-up page, and seasonal and year-round category pages. Additionally, the company plugs its rental cottage in the bio, adding more opportunities for loyal customers to spend money on the brand.
The bio includes its store hours, local delivery options, and phone number.
Instead, it caters to both in-person and online shoppers. The Freckled Hen Farmhouse Instagram bio doesn’t cater to one audience over the other. This general store has everything from home goods to local products to garden supplies. The Freckled Hen FarmhouseĬreated by lifestyle blogger Natalie Freeman and her husband Luke, The Freckled Hen Farmhouse is both a brick-and-mortar and online shopping destination. Small-business retailers should consider implementing a personalized hashtag as a way to social-listen and reshare UGC across social while getting their brands’ names out there. Lastly, the branded hashtag, #PuraVidaBracelets, is a nice touch. Second, the emojis-as-bullet-points help clearly state the bio’s main areas of focus, particularly “FREE SHIPPING.” This is good for small businesses to highlight, especially if your main competitors don’t offer it. “Fun” works here because the company features tons of colorful images of smiling people modeling the products-it’s on-brand. Why This Instagram Bio Is Greatįirst off, the Pura Vida Bracelets Instagram bio is structured with various emojis, which saves space and gives off a fun vibe. The company has a community of over 800 artisans in countries such as Costa Rica, El Salvador, and India who earn money crafting homemade jewelry. Pura Vida, which translates to “Pure Life,” is more than just a bracelet retailer. After all, a Linktree link isn’t just a content-sharing opportunity: You can walk people directly to your landing pages via Instagram, cutting through the noise so they can more easily buy from you. You can borrow this for your own small business. This link points users to multiple brand blog posts and membership webpages. The company also includes a Linktree link in its bio, a platform allowing you to showcase additional links to content you want to share with your followers. This gives the reader a good idea of the target audience and what they’ll achieve through the service. The Ellevest Instagram bio works because it clearly states who the business is for (by women, for women), the industry it’s in (financial services), and the type of business model it uses (membership-based). CEO Sallie Lee Krawcheck co-founded the company to empower women to take greater control over their financial future. Ellevest is a digital investing platform.
0 kommentar(er)
